Listen to the author, Jeff Thull, as he challenges conventional thinking and gets down to the key ingredients – the “magic sauce” that combines a powerful communication mindset, exceptional skills, and winning disciplines distilled from the best of the best. In this audio CD version of the book, you will get the edge that will enable you to succeed – setting yourself apart from your competition, connecting to your customers’ hearts and minds, and clearly establishing the value you offer.
The Prime Solution leads you through the major components of the value delivery system – creation, marketing, selling, implementation, and measurement of whole solutions, and explains how to execute each stage of the process to deliver maximum value and receive increased margins in return. It describes the holistic organizational mindset and effort – a common language and process that stretches from research and development to marketing, sales, support and service that is necessary to deliver compelling prime solutions in today’s complex environment. It shows solution providers how to turn value fulfillment into a core competency.
Listen to the author, Jeff Thull, leading-edge strategist and valued business advisor, continue to evolve the breakthrough thinking of his bestselling classic Mastering the Complex Sale, in this new edition now on audio CD Jeff Thull once again pushes the envelope to give professionals—from individuals struggling with their first call, to senior executives trying to figure out why their value strategy is falling short—a comprehensive guide to navigate and win high-stakes sales. Based on continuing research and loaded with examples, Mastering the Complex Sale provides detailed models, tools and a comprehensive road map for unleashing the potential buried in your company’s value capabilities and the products and services you sell, service and protect.