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Mastering the Complex Sale Audio Book - Abridged
Our Price: $39.95

Listen to the author, Jeff Thull, leading-edge strategist and valued business advisor, as he takes you through a proven approach…strategy, mental discipline and execution for winning big in the complex selling arena. If you specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives, and like to listen to compelling content in the car, plane or anywhere on the go, this is the audio book for you! Thull presents The Prime Process - a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted business advisor. If the stakes are high and you're expected to win, this audio book will give you the edge you've been looking for.
Close The Value Gap
Our Price: $29.95

Close the Value Gap – A cross-functional approach to translating value-based solutions into bottom-line profitability. Jeff Thull, CEO and President of Prime Resource Group, addresses two very challenging issues facing businesses today: Customers are reluctant to pay for unique and valuable solutions and half or more of the value promises made by B2B sellers are never fulfilled. How did we get here? How do we fix it?
Top Ten "Key Thoughts" of Mastering the Complex Sale
Our Price: $29.95

The Top Ten “Key Thoughts” CD will give you insight into how to replicate the success of top performers in an Era Three Market, a market diluted with complex solutions to complex problems in the customer’s world and the challenges both the buyer and seller face in understanding, articulating and measuring the value of both the problem and the solution to resolve it. This CD will give you Prime Resource Group’s “Top Ten Key Thoughts”…tactical and critical concepts for differentiation through implementation of Prime’s Diagnostic Business Development® process.
Connecting at the Level of Power and Decision (Audio CD)
Our Price: $79.00

The ability to sell to executives at ever higher levels and into the C-suite itself has become a non-negotiable prerequisite of success in the high-stakes sale. Sales professionals and their leadership teams are quickly discovering that selling up the ladder is a major challenge. It’s getting even harder to break through and few succeed. Jeff Thull loaded this 60-minute audio CD with specific language, skills, examples, and behaviors…the how-to’s for the critical conversations you need to have with anyone who has the power to make the decisions or influences the decisions to buy.
   
 
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