The Key Thoughts of the Diagnostic Business Development process of Prime Resource Group are interwoven throughout the programs taught by Prime’s team of consultants. For over twenty years our consulting practice has focused on studying top performers of our client organizations. That research has focused on demystifying the impediments of their success and has enabled a process driven approach to optimize sales performance that has captured the best practices of these top performers.

• You will hear best practices for bringing a quality decision process to customers selecting complex solutions…the mindset and stance of Era 3 Selling for a complex and commoditized Era 3 Market.
• This is one of the critical “Key Thoughts” discussed. “In absence of a quality decision process, the decision will degenerate to the lowest common denominator…price.”

You will hear and understand why it can be happening to you and what to do about it:

• Jeff Thull explores concepts that will challenge you to alter your sales strategy and how you communicate, or miscommunicate, with your customers.

Hear some of Jeff’s insights from his books, programs and research. Jeff Thull’s approach to sales and marketing strategy is being called “…the most significant business and sales strategy to come along in years…” and “…an approach to the sales process required to master high-dollar complex sales situations that is unlike any other."